Fridge magnet featuring Take off by Sir Eduardo Paolozzi, from the National Galleries of Scotland Collection.
Used in Paolozzi's ground-breaking 1952 lecture called Bunk! at the Institute of Contemporary Arts in London, it was the first time that images from vernacular culture was treated as fine art. It is considered as the "opening salvo" of the Pop Art movement.
The publication of this material as prints two decades later reintroduced these images to a new generation who had grown up with Pop.
Sir Eduardo Paolozzi (7 March 1924 – 22 April 2005) was a Scottish sculptor and artist. He is widely considered to be one of the pioneers of pop art.
